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  • Digitale Medien  (2)
  • Competitive Reaction Intensity  (2)
  • Market Structure Characteristics  (2)
  • 1
    Digitale Medien
    Digitale Medien
    The effects of market structure characteristics on competitive reaction intensity: A longitudinal analysis (1991)
    Springer
    Marketing letters 2 (1991), S. 293-308 
    Details
    ISSN: 1573-059X
    Schlagwort(e): Market Structure Characteristics ; Exogenous Market Interventions ; Competitive Reaction Intensity
    Quelle: Springer Online Journal Archives 1860-2000
    Thema: Wirtschaftswissenschaften
    Notizen: Abstract This study explores the effects of market structure characteristics and exogenous market interventions on competitive reaction intensity over time. It is found that moderate growth rate and moderate concentration induce greater competitive reactions. The effect of the exogenous intervention in the industry studied appears to have a dampening impact on competitive responses. Our research inquiry addresses some issues raised on competition, in general, by Weitz (1985) and specifically on competitive responses by Robinson (1988) and Gatignon, Anderson, and Helsen (1989).
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1007/BF00554133
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Artikel (Nationallizenzen)
    Volltext
  • 2
    Digitale Medien
    Digitale Medien
    The effects of market structure characteristics on competitive reaction intensity: A longitudinal analysis (1991)
    Springer
    Marketing letters 2 (1991), S. 293-308 
    Details
    ISSN: 1573-059X
    Schlagwort(e): Market Structure Characteristics ; Exogenous Market Interventions ; Competitive Reaction Intensity
    Quelle: Springer Online Journal Archives 1860-2000
    Thema: Wirtschaftswissenschaften
    Notizen: Abstract This study explores the effects of market structure characteristics and exogenous market interventions on competitive reaction intensity over time. It is found that moderate growth rate and moderate concentration induce greater competitive reactions. The effect of the exogenous intervention in the industry studied appears to have a dampening impact on competitive responses. Our research inquiry addresses some issues raised on competition, in general, by Weitz (1985) and specifically on competitive responses by Robinson (1988) and Gatignon, Anderson, and Helsen (1989).
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1007/BF02404079
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Artikel (Nationallizenzen)
    Volltext
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