Electronic Resource
Oxford, UK and Boston, USA
:
Blackwell Publishers Ltd
Business strategy review
11 (2000), S. 0
ISSN:
1467-8616
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
This article examines the joint effects on business strategy of the Internet and globalization. It develops a framework for evaluating how the Internet affects the globalization potential of individual industries and the global strategies that companies should adopt. The impact of the Internet will not be uniform. Not only do its direct effects vary from one industry to another, but also it speeds up globalization at different rates in different industries. The article shows how to use the Internet to support five types of global strategy: market participation, products and services, activity location, marketing, and competitive moves.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/1467-8616.00152
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