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  • 1
    Digitale Medien
    Digitale Medien
    Springer
    Marketing letters 7 (1996), S. 77-94 
    ISSN: 1573-059X
    Schlagwort(e): promotion ; scanner data ; simulation
    Quelle: Springer Online Journal Archives 1860-2000
    Thema: Wirtschaftswissenschaften
    Notizen: Abstract We summarize and critique seven theories that might explain the lack of a postpromotion dip in sales in the weeks following a promotion. We then propose and provide empirical support for a new explanation. We argue that in markets where the consumer category purchase decision is not strongly influenced by inventory levels, the displacement effect of accelerated sales will tend to be distributed fairly uniformly into the future such that clearly defined dips are not observed. We utilize a simulation based on real data to investigate this explanation. The simulation shows that given the degree to which inventory influences the purchase decision, we would not expect to see postpromotion dips, even though promotion influences the purchase decision. However, the simulation shows that if inventory had a greater influence on the purchase decision, we would expect to see postpromotion dips. We conclude with implications for both researchers and managers.
    Materialart: Digitale Medien
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    Digitale Medien
    Digitale Medien
    New York, NY [u.a.] : Wiley-Blackwell
    International Journal for Numerical and Analytical Methods in Geomechanics 22 (1998), S. 671-687 
    ISSN: 0363-9061
    Schlagwort(e): recurrent neural network ; residual soil ; shear behaviour ; simulation ; prediction ; Engineering ; Civil and Mechanical Engineering
    Quelle: Wiley InterScience Backfile Collection 1832-2000
    Thema: Architektur, Bauingenieurwesen, Vermessung , Geologie und Paläontologie
    Notizen: Modelling of shear behaviour of residual soils is difficult in that there is a significant variability in constituents and structures of the soil. A Recurrent Neural Network (RNN) is developed for modelling shear behaviour of the residual soil. The RNN model appears very effective in modelling complex soil shear behaviour, due to its feedback connections from an hidden layer to an input layer. Two architectures of the RNN model are designed for training different sets of experimental data which include strain-controlled undrained tests and stress-controlled drained tests performed on a residual Hawaiian volcanic soil. A dynamic gradient descent learning algorithm is used to train the network. By training only part of the experimental data the network establishes neural connections between stress and strain relations. Although the soil exhibited significant variations in terms of shearing behaviour, the RNN model displays a strong capability in capturing these variabilities. Both softening and hardening characteristics of the soil are well represented by the RNN model. Isotropic and anisotropic consolidation conditions are precisely reflected by the RNN model. In undrained tests, pore water pressure responses at various loading stages are simultaneously simulated. With a RNN model designed for a special drained test, the network is able to capture abrupt changes in axial and volumetric strains during shearing courses. These good agreements between the measured data and the modelling results demonstrate the desired capability of the RNN model in representing a soil behaviour. © 1998 John Wiley & Sons, Ltd.
    Zusätzliches Material: 15 Ill.
    Materialart: Digitale Medien
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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