ISSN:
1572-8846
Keywords:
marketing
;
management
;
design
;
electronic commerce
;
retailing
;
psychology
;
consumer behavior
Source:
Springer Online Journal Archives 1860-2000
Topics:
Economics
Notes:
Abstract In this volume, we explore cross-disciplinary contributions to marketing knowledge. Examples are drawn from four related areas: a) management; b) art & design; c) electronic commerce & retailing; and d) psychology & consumer behavior. Traditionally, retailing and consumer behavior may be treated as sub-areas of marketing, rather than being viewed as disciplines in their own right. Here, the opposite view is adopted. In general, there is a focus on identifying knowledge that originates in other disciplines and then flows to marketing. Future studies may want to examine knowledge flows that occur in the opposite direction.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1023/A:1009831218325
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