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  • 1
    Electronic Resource
    Electronic Resource
    Springer
    Marketing letters 2 (1991), S. 267-279 
    ISSN: 1573-059X
    Keywords: Cluster Analysis ; Categorization ; Sorting Tasks ; Maximum Likelihood Estimation
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract This paper introduces a new stochastic clustering methodology devised for the analysis of categorized or sorted data. The methodology reveals consumers' common category knowledge as well as individual differences in using this knowledge for classifying brands in a designated product class. A small study involving the categorization of 28 brands of U.S. automobiles is presented where the results of the proposed methodology are compared with those obtained from KMEANS clustering. Finally, directions for future research are discussed.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Electronic Resource
    Electronic Resource
    Springer
    Marketing letters 2 (1991), S. 267-279 
    ISSN: 1573-059X
    Keywords: Cluster Analysis ; Categorization ; Sorting Tasks ; Maximum Likelihood Estimation
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract This paper introduces a new stochastic clustering methodology devised for the analysis of categorized or sorted data. The methodology reveals consumers' common category knowledge as well as individual differences in using this knowledge for classifying brands in a designated product class. A small study involving the categorization of 28 brands of U.S. automobiles is presented where the results of the proposed methodology are compared with those obtained from KMEANS clustering. Finally, directions for future research are discussed.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 3
    Electronic Resource
    Electronic Resource
    Springer
    Psychometrika 47 (1982), S. 449-475 
    ISSN: 1860-0980
    Keywords: cluster analysis ; two-way clustering ; overlapping clustering ; ADCLUS
    Source: Springer Online Journal Archives 1860-2000
    Topics: Psychology
    Notes: Abstract A general class of nonhierarchical clustering models and associated algorithms for fitting them are presented. These (metric) clustering models generalize the Shepard-Arabie Additive Clusters model in allowing for: (1). either overlapping or nonoverlapping clusters; (2). either symmetric (one-way clustering) or nonsymmetric (two-way clustering) proximities (input data); and, (3). either symmetric or diagonal weights. The GENNCLUS algorithms utilize alternating least-squares methods combining ordinary and constrained least-squares, nonlinear constrained mathematical programming, and combinatorial optimization techniques in estimating model parameters. In addition to developing the mathematical bases of these models, a comprehensive set of Monte Carlo simulations of the different models is reported. Two applications concerning brand-switching data and celebrity-brand proximities are discussed. Finally, extensions to three-way models, nonmetric analyses, and other model specifications are provided.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
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