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Digitale Medien

Are null results becoming an endangered species in marketing? (1992)

Hubbard, Raymond ; Armstrong, J. Scott

Springer

Marketing letters 3 (1992), S. 127-136

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ISSN: 1573-059X

Schlagwort(e): File Drawer Problem ; Null Results ; Publication Bias ; Statistical Power Analysis ; Statistical Significance

Quelle: Springer Online Journal Archives 1860-2000

Thema: Wirtschaftswissenschaften

Notizen: Abstract Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers using statistical significance tests sampled from theJournal of Marketing, Journal of Marketing Research, andJournal of Consumer Research between 1974 and 1989, only 7.8% failed to reject the null hypothesis. The percentage of null results declined by one-half from the 1970s to the 1980s. TheJM and theJMR registered marked decreases. The small percentage of insignificant results could not be explained as being due to inadequate statistical power.

Materialart: Digitale Medien

URL: http://dx.doi.org/10.1007/BF00993992

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