Electronic Resource
Oxford, UK and Boston, USA
:
Blackwell Science Ltd
Business strategy review
16 (2005), S. 0
ISSN:
1467-8616
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
Most retailers have moved relentlessly towards the low price, low customer contact, big box experience over the past three decades.But, as Kenneth K Boyer and G Tomas M Hult show, good service is coming back into style. Reinventing home shopping, as part of a new forward supply chain mindset, could make the retail shopping experience more enjoyable and more convenient. Customers will value it — and pay for it.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.0955-6419.2005.00360.x
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