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Digitale Medien

HOW WELL DOES THE 9-POINT HEDONIC SCALE PREDICT PURCHASE FREQUENCY? (2005)

ROSAS-NEXTICAPA, M. ; ANGULO, O. ; O'MAHONY, M.

Oxford, UK and Malden, USA : Blackwell Science Inc

Journal of sensory studies 20 (2005), S. 0

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Details

ISSN: 1745-459X

Quelle: Blackwell Publishing Journal Backfiles 1879-2005

Thema: Chemie und Pharmazie , Werkstoffwissenschaften, Fertigungsverfahren, Fertigung

Notizen: One hundred and one consumers assessed three strawberry-flavored yogurts, using the 9-point hedonic scale and a purchase intent scale, both blind and with their appropriate cartons. They were then monitored for a year, to determine whether their ratings had any predictive value for their purchase behavior. It was found that the highest rated yogurts tended to be the ones that were purchased during the year. Any correspondence between rank order of rating and of purchase frequency was negligible. Predictions were better when the yogurts were rated with their cartons. The ratings were a better predictor of purchase frequency than price. Various consistency measures were also made.

Materialart: Digitale Medien

URL: http://dx.doi.org/10.1111/j.1745-459X.2005.00027.x

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