Electronic Resource
Cambridge
:
Cambridge University Press
English today
3 (1987), S. 34-34
ISSN:
0266-0784
Source:
Cambridge Journals Digital Archives
Topics:
English, American Studies
Notes:
Pity the owners of trademarked goods. There is a danger in being too successful. This paradox comes into play when you or I begin to use one of these trademarks to refer to an entire class of products. At this point, the brand name risks becoming generic and the christeners of these products can no longer claim exclusive rights to their names. Competitors are then free to use these names to market similar products.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1017/S0266078400002704
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