ISSN:
1460-2466
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Media Resources and Communication Sciences, Journalism
Notes:
Thirty male and thirty-three female college students were run in a 3 × 5 factorial design. The three classes of stimuli were personal, pleasant, and aversive words, and the five treatment conditions were Reading, Listening, Writing, Speaking and Evaluating. The stimuli (except for the Listening condition which employed a tape recorder) were presented by tachistoscopic slide projection, in successive random drawings for each treatment. The physiological measurements were taken by a Fels Dermohmeter and a Gilford Cardiotachometer.The data were analyzed by analysis of variance. The five modes of communication were found to be in an increasing order of GSR arousal as follows: Reading, Listening, Writing, Speaking, Evaluating. Listening and Writing have significantly more arousal than Reading at the .05 level of significance. Listening and Writing were not significantly different from each other, but Speaking was significantly greater than those two modes at the .01 level, and Evaluating was significantly greater than Speaking at the .01 level. The GSR data also showed that personal words produced more arousal than either pleasant or aversive words at the .01 level of significance.Heart rate measures failed to establish significant differences between the five modes of communication or the three categories of stimulus words. However, individual words did show significant patterns among the communication modes. Some patterns were beyond the .05 level and one was beyond the .01 level.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1460-2466.1970.tb00882.x
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