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  • 1
    Electronic Resource
    Electronic Resource
    Springer
    Journal of market-focused management 1 (1996), S. 119-135 
    ISSN: 1572-8846
    Keywords: market orientation ; organizational learning
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract Over the past ten years, significant progress has been made in the market orientation area. Scholarly attention has focused on the definition, measurement, and impact of a market orientation. Attention has also focused on organizational drivers of market orientation and its enhancement. Despite progress, several research challenges remain and rich opportunities exist for further work in the area. This paper critically reviews the “state-of-the-art” and offers a roadmap for future work in the area. The review primarily focuses on (1) the meaning of market orientation, (2) its relationship with several emerging topics/themes in the literature (e.g., market information processing, organizational learning, knowledge use, industry foresight and driving markets), (3) the quality of market-oriented behaviors, (4) impact of market orientation, and (5) issues in enhancing market orientation. We conclude with a conceptual synthesis and methodological suggestions.
    Type of Medium: Electronic Resource
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  • 2
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    Unknown
    New York : Periodicals Archive Online (PAO)
    Journal of marketing. 53:3 (1989:July) 50 
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  • 3
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    Unknown
    New York : Periodicals Archive Online (PAO)
    Journal of marketing. 53:4 (1989:Oct.) 40 
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  • 4
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    Unknown
    New York : Periodicals Archive Online (PAO)
    Journal of marketing. 54:2 (1990:Apr.) 1 
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  • 5
    ISSN: 1432-2048
    Keywords: Key words: Bacterial blight (Xa21 gene) ; Lectin (gna gene) ; Oryza (co-transformation) ; Resistance genes (gna ; Xa21)
    Source: Springer Online Journal Archives 1860-2000
    Topics: Biology
    Notes: Abstract. Transgenic rice plants were generated using particle bombardment to simultaneously introduce the rice Xa21 gene effective against bacterial blight and the Galanthus nivalis agglutinin (snowdrop lectin; gna) gene effective against sap-sucking insect pests, specifically the brown plant hopper. Using three plasmids, we co-transformed 5- to 10-d-old, mature seed-derived rice (Oryza sativa L.) callus of two elite Chinese rice cultivars, Eyi 105 and Ewan 5. The plasmids carried a total of four genes. The gna and Xa21 genes were carried on separate plasmids. The selectable marker hygromycin phosphotransferase (hpt) and the reporter gene β-glucuronidase (gusA) were linked on the same, co-integrate vector. We recovered over 160 independently derived transgenic rice plants. Over 70% of the transgenic plants carried all four genes, as confirmed by polymerase chain reaction and/or Southern blot analysis. Furthermore, 70% of transgenic plants carrying all four genes also co-expressed all four genes, as confirmed by growth on selection media (hpt), GUS histochemical assays (gusA), western blotting (gna) and reverse transcriptase-polymerase chain reaction (Xa21) analysis. The co-expression efficiency reported for the four transgenes in our study is the highest ever found in any transgenic plant population generated through co-transformation. The linked genes (hpt and gusA) co-integrated with a frequency of near 100%, and we observed a co-integration frequency greater than 70% for the genes carried on separate plasmids. We observed no preferential integration of any particular gene(s). Genetic analysis confirmed Mendelian segregation of the transgenes in subsequent generations. We report, for the first time, generation and analysis of transgenic rice lines carrying genes effective against more than one taxa of pathogen or pest, substantiating that particle bombardment represents an effective way to introduce unlinked complex multiple traits into plants.
    Type of Medium: Electronic Resource
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  • 6
    ISSN: 1432-2048
    Keywords: Key words: Aberrant RNA ; Azacytidine ; DNA methylation ; Oryza (transgenic) ; Particle bombardment ; Transgene silencing
    Source: Springer Online Journal Archives 1860-2000
    Topics: Biology
    Notes: Abstract. Transgenic rice (Oryza sativa L.) lines were generated through particle-bombardment-mediated transformation. Hygromycin phosphotransferase (hpt) was used as a selectable marker gene on co-integrate plasmids containing either one or two unselected genes, the Bialaphos-resistance gene (bar) coding for phosphinothricin acetyltransferase and the β-glucuronidase gene (gusA), respectively. Transformants were analyzed to determine possible correlation between expression, integrated transgene copy number and/or complexity of integration patterns. We observed that an increase in transgene copy number did not always lead to a concomitant decrease in expression levels or to silencing through co-suppression. Transgenic lines with four to five copies of integrated transgenes expressed the protein product of both unselected genes stably and at levels comparable to transformants with one or two copies. In the majority of lines we analyzed, expression patterns of the two unselected genes were similar. In lines where transgene silencing was observed, this was independent of position effects. In specific cases, silenced transgenes could be reactivated by treatment with 5-azacytidine, suggesting methylation of cytosine residues. We report that methylation of cytosines may not spread to adjacent regions, hence other transgenes in the vicinity of the silenced transgene remain active. By comparing the structure of transgenic loci with expression patterns of introduced genes, we concluded that the integrity of integrated transgenes was a major factor in the onset of silencing. We observed that the presence of truncated sequences of transgenes capable of generating incomplete transcripts, resulting in aberrant RNA species, may be responsible for silencing.
    Type of Medium: Electronic Resource
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  • 7
    ISSN: 1573-059X
    Keywords: relationships ; alliances ; decision making
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract This paper explores propositions dealing with the influence of buyer-supplier relational characteristics on their joint decision making. Specifically, the proposed conceptual framework focuses on the link between three relational constructs (trust, commitment, relationship maturity) and two types of joint decision making (strategic and tactical). Strategic decisions are those that “expand the pie” for both parties (integrative decisions), and tactical decisions are those that “divide the pie” between the two parties (distributive decisions). We propose that the effect of relational characteristics on joint decision making is likely to be moderated by the characteristics of the supplier organization (such as team orientation) and its environment (such as competitive intensity). We conclude with a brief discussion of the implications and possible extensions of the theoretical model.
    Type of Medium: Electronic Resource
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  • 8
    ISSN: 1573-9368
    Keywords: particle bombardment ; minimal cassette ; cotransformation ; transgenic rice ; integration
    Source: Springer Online Journal Archives 1860-2000
    Topics: Biology
    Notes: Abstract Whole plasmids are used in both Agrobacterium-mediated transformation and direct DNA transfer, generally leading to the integration of vector backbone sequences into the host genome along with the transgene(s). This is undesirable, as vector backbone sequences often have negative effects on transgene or endogenous gene expression, and can promote transgene rearrangements. We, therefore, bombarded rice tissue with two constructs: a plasmid containing the bar gene, and a linear DNA fragment isolated from the same plasmid, corresponding to the minimal bar gene expression cassette (promoter, open reading frame and terminator). We recovered phosphinothricin-resistant plants from both experiments, showing that the selectable marker was efficiently expressed. Transformation with such constructs resulted in predominantly 'simple' integration events (one or two bands on Southern blots), producing low-copy-number transgenic plants with a low frequency of transgene rearrangements. Conversely, transformation with supercoiled or linearized whole plasmids generated plants with 'complex' integration patterns, that is, higher copy numbers and frequent transgene rearrangements. We monitored transgenic lines through to the R4 generation and observed no silencing in plants carrying minimal constructs. We also carried out experiments in which rice tissue was simultaneously bombarded with minimal linear hpt and gusA cassettes. We observed robust GUS activity in hygromycin-resistant plants, confirming co-expression of the selectable and nonselectable markers. Furthermore, the efficiency of cotransformation using minimal constructs was the same as that using supercoiled plasmid cointegrate vectors.
    Type of Medium: Electronic Resource
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