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  • 1
    Electronic Resource
    Electronic Resource
    Global procurement of service activities by service firms (2004)
    Bingley : Emerald
    International marketing review 21 (2004), S. 615-633 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Global procurement of service activities has received an increasing amount of managerial attention in recent years. Service firms seem to have begun sourcing part of their service activities from abroad in much the same way as manufacturing firms have sourced components and finished goods in the past 30 years. However, little is known about the nature of service global sourcing strategy. In this study, we examine the differences in the characteristics of core service activities provided by service firms that market pure service activities versus those service firms that market service activities which involve tangible goods, and the extent to which both types of service firms engage in internal and foreign sourcing of core service activities before the service activities are provided to their customers. The results show, among others, that the level of inseparability of core service activities performed and/or sourced by "pure" service firms is significantly higher than that of "non-pure" service firms and that "non-pure" service firms consider foreign sourcing drivers as much more important factors in influencing the decisions in selecting potential suppliers for core service activities. Managerial and theoretical implications are explored.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330410568042
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    Paper (German National Licenses)
    Fulltext
  • 2
    Electronic Resource
    Electronic Resource
    Product strategies of European and Japanese multinational firms in the US market: an empirical investigation (1996)
    Bingley : Emerald
    International marketing review 13 (1996), S. 58-69 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A survey of US-based European and Japanese multinational firms, examining: the similarities and differences in product strategies used by these firms, and the relationship of their product strategies to a product's sales growth rate in the US market. Shows that Japanese multinational firms used a higher level of specific assets, transaction frequency, process innovation, and crucial component sourcing internally than their European competitors. Furthermore, a product's sales growth rate was positively related to the degree of product innovation, process innovation, and crucial component sourcing internally.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339610151926
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
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