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  • 1
    Digitale Medien
    Digitale Medien
    Assessment of hidden and future customer needs in Finnish business-to-business companies (2001)
    Oxford, UK and Boston, USA : Blackwell Publishers Ltd
    R & D management 31 (2001), S. 0 
    Details
    ISSN: 1467-9310
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The development of new products should be based on the needs expected to exist even several years ahead – at the moment of market introduction and during the whole lifecycle of the product. To develop successful new products in the toughening business environment, companies should be able to surpass customers’ expectations and to assess emerging customer needs proactively. Early, thorough understanding of the customer’s real needs, including the assessment of hidden and future customer needs and requirements, plays a very important role in the successful development of new products.The purpose of our paper is to study the assessment of new (hidden and future) customer needs for product development in Finnish business-to-business companies. We have carried out a survey in 93 Finnish business-to-business companies and SBUs to study their common problems in the assessment of unrecognized customer needs and potentially effective ways in clarifying new customer needs and dealing with important problems. On the basis of the results, we propose several possible ways to facilitate the assessment of unrecognized customer needs.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/1467-9310.00227
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  • 2
    Digitale Medien
    Digitale Medien
    Striving Towards R&D Collaboration Performance: The Effect of Asymmetry, Trust and Contracting (2005)
    Oxford, UK and Malden, USA : Blackwell Publishing Ltd.
    Creativity and innovation management 14 (2005), S. 0 
    Details
    ISSN: 1467-8691
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper examines the effects of trust, asymmetry and contracting in R&D collaboration. At best, asymmetry brings major benefits to collaborating firms, but it may also become the basis of dissimilar orientation towards informal and formal governance methods, which makes managing the collaboration and reaching goals more complex. These issues are studied among 87 small Finnish ICT firms and the findings indicate that drawing overly straight generalizations on the roles of trust, contracting and asymmetry in R&D collaboration is risky. They all are closely bound together, affect each other differently, and have multiple dimensions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1467-8691.2005.00357.x
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  • 3
    Digitale Medien
    Digitale Medien
    Market-oriented behavior: Comparing service with product exporters (2002)
    Bradford : Emerald
    European journal of marketing 36 (2002), S. 1076-1102 
    Details
    ISSN: 0309-0566
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The activities of service and product firms are compared in terms of their market-oriented behavior in their export operations (i.e. their export market-oriented (EMO) behavior). Empirical analysis conducted on a sample of 783 Finnish exporters containing both service and product firms uncovered several interesting differences: service and product firms differed in their level of EMO behavior; the direct effects from EMO behavior to various dimensions of export success were invariant across the samples; however, the export environment moderated the link between EMO behavior and export profit performance in different ways across the samples. The results indicate that EMO behavior may be more appropriate under certain environmental conditions, and less appropriate under others. However, the nature of the relationship between EMO behavior and export success may also depend on whether the firm's core export market offerings are services or physical products.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/03090560210437343
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