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  • 1
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Business strategy review 6 (1995), S. 0 
    ISSN: 1467-8616
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Amongst both academics and practitioners, Direct Marketing (DM) has long been the poor relation of marketing communication. Now, media, technology, and retailing trends mean that its hour may at last have come - or returned. This article explores the factors which distinguish successful DM campaigns from expensive failures.
    Type of Medium: Electronic Resource
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  • 2
    ISSN: 1520-510X
    Source: ACS Legacy Archives
    Topics: Chemistry and Pharmacology
    Type of Medium: Electronic Resource
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  • 3
    ISSN: 0009-2940
    Keywords: Chemistry ; Inorganic Chemistry
    Source: Wiley InterScience Backfile Collection 1832-2000
    Topics: Chemistry and Pharmacology
    Description / Table of Contents: Novel Basic Ligands for the Homogeneous Catalytic Methanol Carbonylation, IX1). -Synthesis and Reactivity of Ruthenium(II) Complexes with Ether Phosphane LigandsThe ether phosphane ligands R2P↷D (2a-d) react with RuCl3·3H2O (1) to give the complexes Cl2Ru(R2P↷D)2 (3a-d) in which the P,O ligands 2a-d function as bidentates. With CO one Ru-O bond is ruptured with formation of trans-Cl2-(R2P∼D)(R2P↷D)RuCO (4a-d). Upon introduction of a second CO molecule in 4a, b, also the other Ru-O bond is cleaved. On heating the kinetically controlled products all-trans-RuCl2(CO)2(R2P∼D)2 (all-trans-5a, b) are transformed into the thermodynamically more stable complexes cis-Cl2(OC)2Ru(trans-R2P˜D)2 (cis,cis,trans-5a, b). All reaction steps are reversible. Upon irradiation cis,cis,trans-5a, b are retransformed into 3a, b via all-trans-5a, b and 4a, b. The opening and closing mechanism of the P,O ligands 2a, b is observed by IR and 31P{1H} NMR spectroscopy. According to X-ray structural analyses, 3b and 4b crystallize in the monoclinic and triclinic space group P21/n and P1 with Z = 4 and 2, respectively. 4b catalyses the hydrogenation of acetaldehyde to ethanol.
    Notes: Die Ether-Phosphan-Liganden R2P↷D (2a-d) reagieren mit RuCl3·3H2O (1) zu den Komplexen Cl2Ru(R2P↷D)2 (3a-d), in denen die P,O-Liganden 2a-d zweizähnig fungieren. Mit CO wird eine Ru-O-Bindung geöffnet unter Bildung von trans-Cl2-(R2P↷D)(R2P↷D)RuCO (4a-d). Bei der Einführung eines zweiten CO-Moleküls in 4a, b läßt sich auch die andere Ru—O-Bindung spalten. Die kinetisch gelenkt entstehenden Produkte all-trans-RuCl2(CO)2(R2P∼D)2 (all-trans-5a, b) wandeln sich beim Erwärmen in die thermodynamisch stabileren Komplexe cis-Cl2(OC)2Ru(trans-R2P∼D)2 (cis,cis,trans-5a, b) um. Alle Reaktionschritte sind reversibel. Beim Bestrahlen wandeln sich cis,cis,trans-5a, b über all-trans-5a, b und 4a, b in 3a, b zurück. Der Auf- und Zuklappmechanismus der P, O-Liganden 2a, b kann IR- und 31P{1H}-NMR-spektroskopisch verfolgt werden. Nach Röntgenstrukturanalysen kristallisieren 3b und 4b in der monoklinen bzw. triklinen Raumgruppe P21/n bzw. P1 mit Z = 4 bzw. 2. 4b katalysiert die Hydrierung von Acetaldehyd zu Ethanol.
    Additional Material: 2 Ill.
    Type of Medium: Electronic Resource
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