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  • 1
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Human communication research 10 (1983), S. 0 
    ISSN: 1468-2958
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Notes: In order to test the effectiveness of ridicule as an educational and social corrective in children's educational television programs, arbitrary activities involving a novel object were performed by a Muppet model, videotaped, and presented to 4- and 6-year-olds. In each of three conditions of type of motivational message (ridicule, command, suggestion), a highly specific action was discouraged, another was encouraged, and a third was neither discouraged nor encouraged. The frequency with which subjects played with the novel object served as a measure of imitation. Four-year-olds consistently responded most effectively to correction when commands were given. In sharp contrast, 6-year-olds were most responsive to ridicule and least responsive to command.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Human communication research 9 (1982), S. 0 
    ISSN: 1468-2958
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Notes: Two factors said to produce varying levels of dramatic suspense are examined: degree of perceived outcome-uncertainty and audience disposition toward the hero-protagonist. In spite of the general consensus that these two factors affect suspense, there is wide disagreement as to the optimal level of viewer uncertainty regarding the hero's fate, and there is some question as to whether it is necessary for the viewer to be positively disposed toward the hero to produce a maximal level of suspense. To test competing claims, different versions of an audio-visually presented chase sequence were produced. Experimental materials were varied in a factorial design featuring the five levels of perceived outcome-uncertainty (hero's chances of success/survival = 0/100, 1/100, 25/100, 50/100, 100/100) and three levels of disposition toward the protagonist (neutral, mildly positive, strongly positive). Sex of viewer was included as a third factor. Degree of experienced suspense was assessed in viewer ratings. Both perceived outcome-uncertainty and viewer disposition variables yielded strong effects, though no significant sex differences were found. Rated suspense was at a maximum when the hero's chances of success/survival were perceived to be about one in 100 and minimal when either success or failure seemed absolutely certain. Further, suspense increased with increasingly positive dispositions toward the protagonist. Practical and theoretical implications of these results are considered.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Human communication research 8 (1981), S. 0 
    ISSN: 1468-2958
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Notes: Written educational selections and cartoons drawn to illustrate different educational points were arranged to effect a factorial variation in (1) level of difficulty of educational material (easy, difficult) and (2) amount of humor (no humor, moderate humor, extensive humor). Students read one version, evaluated it on a number of dimensions, and were tested over the material. Pictorial humorous illustrations were found to have no effect on information acquisition and on motivation, positive effects on appeal, and negative effects on persuasibility.
    Type of Medium: Electronic Resource
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  • 4
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Human communication research 5 (1978), S. 0 
    ISSN: 1468-2958
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Notes: The effect on message recall of placing a message within differentially cognitively-involving portions of a complex audiovisual program was examined. In an experimental design that controlled for time of total exposure to stimulus material and for the time interval between exposure to a test message and later recall and interest tests, subjects viewed a program package consisting of a commercial, a pretested segment of an action-adventure program, and an especially created control in one of four conditions of commercial placement: (1) the commercial was placed between two moderately involving portions of the program which occurred a few minutes prior to both the action-climax and the resolution of the suspense, (2) the commercial was placed immediately subsequent to the highly involving climax and immediately prior to the moderately involving resolution, (3) the commercial was placed subsequent to the climax and immediately subsequent to the resolution, or (4) the commercial was placed between two minimally involving portions of the control communication. Assessments of message recall were taken on one-half of the subjects shortly after they had completed viewing the experimental materials. In order to assess for long-term effects, the remainder of the subjects received a similar recall test and a test of interest in the product depicted in the commercial message one month after the experimental viewing session had been completed. The findings supported the proposition that recall of message content is inversely related to the cognitive involvement potential of the program material presented immediately before and after the critical message.
    Type of Medium: Electronic Resource
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  • 5
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Journal of applied social psychology 18 (1988), S. 0 
    ISSN: 1559-1816
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Psychology
    Notes: Male and female students and nonstudents were exposed to videotapes featuring common, nonviolent pornography or innocuous content. Exposure was in hourly sessions in six consecutive weeks. In the seventh week, subjects participated in an ostensibly unrelated study on societal institutions and personal gratifications. On an especially constructed questionnaire, subjects rated their personal happiness regarding various domains of experience; additionally, they indicated the relative importance of gratifying experiences. Exposure to pornography was without influence on the self-assessment of happiness and satisfaction outside the sexual realm (e.g., satisfaction deriving from professional accomplishments). In contrast, it strongly impacted self-assessment of sexual experience. After consumption of pornography, subjects reported less satisfaction with their intimate partners—specifically, with these partners' affection, physical appearance, sexual curiosity, and sexual performance proper. In addition, subjects assigned increased importance to sex without emotional involvement. These effects were uniform across gender and populations.
    Type of Medium: Electronic Resource
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  • 6
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Journal of communication 32 (1982), S. 0 
    ISSN: 1460-2466
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Type of Medium: Electronic Resource
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  • 7
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Journal of communication 54 (2004), S. 0 
    ISSN: 1460-2466
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Type of Medium: Electronic Resource
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  • 8
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Journal of communication 38 (1988), S. 0 
    ISSN: 1460-2466
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Type of Medium: Electronic Resource
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  • 9
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Journal of communication 37 (1987), S. 0 
    ISSN: 1460-2466
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Type of Medium: Electronic Resource
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  • 10
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Journal of communication 54 (2004), S. 0 
    ISSN: 1460-2466
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Media Resources and Communication Sciences, Journalism
    Notes: This article, with minor modifications, was the author's presidential address to the 53rd annual conference of the International Communication Association. It presents several critical communication challenges for the early 21st century. First, it outlines the root causes of 3 classic divides that provide context for these challenges: theory versus practice, persuasion versus entertainment, and East versus West. The author suggests pathways toward syntheses of these divides, then discusses 3 communication challenges of particular interest to the author: legitimization and advancement of entertainment theory, redefinition and expansion of research on the digital divide, and development of a science of diplomatic communication.
    Type of Medium: Electronic Resource
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