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  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International journal of retail and distribution management 32 (2004), S. 412-422 
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The performance of the British fashion brand Burberry has been determined largely by the adoption of business models which, on occasion, have been detrimental to the company's performance. For the financial year ending 31 March 1998, Burberry saw its annual profits drop from £62m to £25m, leading financial analysts to describe it as "an outdated business with a fashion cachet of almost zero". However, from 1997, at the instigation of a newly appointed chief executive, Rose Marie Bravo, Burberry has radically re-aligned its business model and has enjoyed, as a result, significant improvements in its business performance. Drawing from extensive documentation that was published by Burberry in support of their initial public offering (IPO), this paper will provide a review of the history of Burberry; evaluate Burberry's re-positioning strategy as defined by the firm in their IPO prospectus; and critically delineate Burberry's current business model.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 7 (1998), S. 366-378 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The focus of this paper is two-fold. First, it examines the growth strategies adopted by fashion design houses to transform and reposition their businesses from relatively small, niche-market and privately-owned companies to stock market listed conglomerates which produce fashion and lifestyle products aimed at a lucrative and international middle retailing market. The second is to consider the geographical implications of these strategies as illustrated through an examination of their locational impact on London and New York. The findings of this research suggest that both cities have experienced unprecedented and parallel patterns of development, apparently as a result of the aggressive expansion activities of fashion designer companies. As such, the paper highlights the impact of internationalisation and strategic growth at the micro environmental level.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International journal of retail and distribution management 25 (1997), S. 22-28 
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines UK retailers' attitudes towards employee welfare in general, and the development and implementation of policies in respect of staff with HIV/AIDS in particular. From the research results, provides a valuable insight into retailer motivation in respect of staff welfare provision and the methods adopted by retailers in the development of welfare policy; identifies the need to ensure that a credible support strategy exists in order that welfare policies, such as those related to HIV/AIDS, can be implemented effectively. Indicates that the management of HIV/AIDS within the retail sector is complicated further by the threat of criminal attack on retail staff and the potential for negative consumer reaction to policy decisions, and concludes by suggesting that the development of a considered response to HIV/AIDS is one which UK retailers cannot afford to ignore.
    Type of Medium: Electronic Resource
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  • 4
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International journal of retail and distribution management 33 (2005), S. 531-544 
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - To explore the factors crucial to international fashion retailer success and evaluate how internationalisation could be controlled efficiently by a firm. Design/methodology/approach - The study adopts a qualitative approach in the form of case studies of two international fashion retailers. This involved structured interviews with management to explore their knowledge and experiences supported by secondary research such as company and media reports. Findings - Defines the critical success factors especially contingent to their businesses, emphasising the importance of brand management, product development and differentiation to international fashion retailers. Research limitations - An exploratory study which model needs testing using quantitative methods. Originality/value - Understanding of how fashion retailers successfully internationalise will increase company efficiency.
    Type of Medium: Electronic Resource
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  • 5
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International journal of retail and distribution management 33 (2005), S. 256-270 
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - Examines the application and nature of parenting advantage within the context of luxury fashion conglomerates principally as a means of understanding the synergistic benefits that accrue as a result of brand consolidation within the sector. Design/methodology/approach - Derived from company annual accounts, market analysts' reports and other secondary sources, the paper delineates and evaluates the ten-year renaissance of Gucci brand from a company on the verge of bankruptcy to its emergence as the world's second largest luxury group. Findings - Through the identification of intra-business group synergies, it is clear that the transference of brand management expertise and competence is the principal dimension of parenting advantage in the Gucci Group. Originality/value - From an examination of the Gucci Group's brand management strategy, resource investments and business development activities, the paper proposes a model of the luxury fashion brand. This multi-dimensional model identifies the components of the luxury fashion brand, locates their inter-connections and illustrates how these collectively can provide and sustain advantage within this highly competitive sector.
    Type of Medium: Electronic Resource
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  • 6
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International journal of retail and distribution management 23 (1995), S. 19-27 
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The UK retail fashion sector has been metamorphosed in the pastdecade with the emergence of new UK players, increased foreignparticipation and the reformulation of image, and buying strategies bythe established fashion retailers. In a market characterized by producewith little generic differentiation, the fashion own-brand has emergedas the cornerstone of the marketing strategies of the major retailfashion players. Involving representatives of 11 major UK fashion retailcompanies, seeks to identify the mechanisms by which own-brands arecreated and maintained. Key ingredients identified include a soundcustomer knowledge, the development of an own-brand image representing adiscernible array of lifestyle images through brand advertising andpromotion. Also recognizes a cluster of important retailer benefitsattributable to own-branding. Concludes with the assertion thatown-branding is likely to remain a key aspect of the UK fashion market,and questions the future for manufacturer fashion brands.
    Type of Medium: Electronic Resource
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  • 7
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International journal of retail and distribution management 25 (1997), S. 309-315 
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines the role of design within the context of shopping centre positioning by means of a case-study approach, based upon the design and implementation of festive decorations for the award-winning Prince's Square shopping centre in Glasgow. Seeks to identify the role that design and the designer plays in the process of developing a positioning statement for a shopping centre. Examines in particular the design development process from the designer's perspective, and provides an insight into how these professionals approach the problem of integrating design creativity within the physical constraints of a shopping centre, while at the same time seeking to satisfy the marketing aspirations of the retailers housed there.
    Type of Medium: Electronic Resource
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  • 8
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International journal of retail and distribution management 24 (1996), S. 13-18 
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines the nature and characteristics of information technology (IT) course development and delivery in retail degree/diploma programmes in the UK. While the effective utilization of information technology at both strategic and operational levels is recognized as crucial to the achievement of retailer competitive advantage, this research suggests that retail graduates' IT knowledge and capability do not meet the expectations and requirements of many of their retail employers. Issues of lecturer inexperience, non-availability of simulation software and an unwillingness on the part of retail organizations to share their resources and expertise has left many retail graduates with a superficial understanding of the integration of IT within a retailing context. A resolution to this situation can perhaps be best achieved through improved co-operation between retail teachers and retail organizations, and from a fundamental reassessment of the methods in which retail and other vocationally focused courses are developed and delivered.
    Type of Medium: Electronic Resource
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  • 9
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    European journal of marketing 34 (2000), S. 919-937 
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Addresses an area which has been neglected in the international retailing literature; the internationalisation of the fashion designer's brand. Initial exploratory research revealed that there were 114 international fashion design houses competing for a global market of around £24 billion. Further research by postal questionnaire to entrants into the UK market, in addition to semi-structured interviews with European and US designers, confirmed that this market was buoyant, fuelled by the development of diffusion lines for the mass market. Identifies four stages of market development: wholesale channels to department stores; the creation of ready-to-wear flagships; large diffusion flagships; the opening of stores in provincial cities. In order to acquire capital to enable this expansion, over 60 per cent of all fashion designers are now public limited companies. Even then franchising of stages 3 and 4, diffusion line development, is often franchised to third parties with the designer maintaining control over the product and its brand image. Between 20-30 per cent of gross margin is spent on advertising support to create global campaigns to enhance brand image in foreign markets. However, there is increasing tension between the desire to be exclusive yet becoming involved in product line extensions and widespread distribution which could ultimately dilute the brand's value.
    Type of Medium: Electronic Resource
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  • 10
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    European journal of marketing 38 (2004), S. 749-769 
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate the internationalisation of retailer operations. This study seeks to re-dress this research neglect and does so by focusing upon the fashion sector. The aim of this study is to identify the problems that may arise from fashion retailers' international relationships. The paper reports the findings of an in-depth study of the relationships of ten international fashion retailers. It is found that these relationships face significant tensions, specifically with respect to strategy non-compliance, perceptual disagreements, and arguments concerning the demarcation of decision making responsibility. The paper concludes by identifying areas for future research consideration.
    Type of Medium: Electronic Resource
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