Keywords:
Market segmentation.
;
New products.
Notes:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Pages:
xv, 240 p.
ISBN:
1-417-58905-1
URL:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=129668
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