Electronic Resource
Berkeley, Calif.
:
Berkeley Electronic Press (now: De Gruyter)
Contributions to economic analysis & policy
5.2006, 2, art4
ISSN:
1538-0645
Source:
Berkeley Electronic Press Academic Journals
Topics:
Economics
Notes:
We implemented one of the first web-based online field experiments of fund-raising. We embedded our experiment in the Internet Public Library to test four mechanisms: Voluntary Contribution (VCM), Premium, Seed Money and Matching. Although the gift size is not significantly different across mechanisms, the Seed and Matching mechanisms each generate significantly higher user click-through response rate than the Premium mechanism. Because this is one of the earliest embedded, web-based field experiments, we report our methodology findings in some detail. Cookies work better as participant assignment techniques than pop-up windows and elicitation of geographic information. Participant clickstream data that nominally demonstrate a desire to donate is a poor predictor of actual giving.
Type of Medium:
Electronic Resource
URL:
http://www.bepress.com/bejeap/contributions/vol5/iss2/art4
Permalink
| Library |
Location |
Call Number |
Volume/Issue/Year |
Availability |
