Electronic Resource
Bingley
:
Emerald
International marketing review
17 (2000), S. 169-173
ISSN:
0265-1335
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Reflects on the comments made by Evans et al. concerning a previously published article by the authors in IMR, but only partly concurs with their conclusions. As to the interpretation of the results, maintains that the contradictory empirical evidence prevents a meaningful use of the construct. In terms of the operationalisation, partly agrees with Evans et al., but argues that a more complete operationalisation of psychic distance would only be sensible if one is willing to drop the idea of using psychic distance as a summary indicator.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/02651330010322723
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