Abstract
This article provides a series of historical reflections (for a period corresponding roughly to the past 20 or 30 years) on the evolving QOL status of older consumers. It uses a two-category QOL framework consisting ofobjective components (e.g., socioeconomic indicators, health and longevity, housing and family living arrangements, and gender differences) andsubjective components (e.g., life satisfaction and cognitive age) to explore the QOL of older consumers. It then examines the strategic reality of “diversity” and speculates on strategic implications of these QOL observations.
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Sherman, E., Schiffman, L.G. Quality-of-life (QOL) assessment of older consumers: A retrospective review. J Bus Psychol 6, 107–119 (1991). https://doi.org/10.1007/BF01013687
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DOI: https://doi.org/10.1007/BF01013687