ISSN:
1066-2243
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Computer Science
Notes:
Use of the Internet continues to grow at an explosive rate. While entertainment, education and communication serve as important applications of the Internet, e-commerce continues to emerge as an increasingly significant business phenomenon. However, little empirical research exists to ide.pngy factors that influence the extent to which individuals use the Internet and e-commerce. With the aid of survey research and a neural network, this study analyzes a wide range of variables in an attempt to ide.pngy accurate predictors of this usage. The results of the analysis ide.pngy gender, overall computer usage, job-related use, and home access as important characteristics that should influence use of the Internet and e-commerce.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/10662240210447155
