ZIB

Hits per page

hit 1 - 1 | 1 hit

Select All Export

Electronic Resource

The impact of marketing initiatives on the supply chain (2003)

Lummus, Rhonda R. ; Duclos, Leslie K. ; Vokurka, Robert J.

Bingley : Emerald

Supply chain management 8 (2003), S. 317-323

add to mindlist on the mindlist

Details

ISSN: 1359-8546

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Effective supply chain management requires sharing information between nodes of the chain. In consumer chains, this demand communication often results in a bullwhip effect as demand information becomes distorted back through the chain. Building on the work of Towill et al. and Towill and McCullen, this study evaluates the impact of consumer promotions and wholesale trade deals on the performance of a supply chain. Marketing actions alone are shown to have a significant impact on supply chains.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/13598540310490071

Library	Location	Call Number	Volume/Issue/Year	Availability

Others were also interested in ...

Paper (German National Licenses)

Fulltext

hit 1 - 1 | 1 hit