ISSN:
1460-2466
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Media Resources and Communication Sciences, Journalism
Notes:
In two factorial experiments, adult, male Ss, aged 18–25 listened to tape recorded passages presented at different rates of speech. Experiment 1 studied the effects of speech rate upon immediate retention, by a total of 204 high and low aptitude (AFQT) men, of material having readability of grade levels 6.0, 8.5, and 14.5. Results indicated that low aptitude men learned the easier material better than the difficult material as a function of decreased speech rate. High aptitude men appeared to learn material best at around 175 wpm, independent of difficulty. Experiment 2 examined interactions of speech rate, aptitude and the association strength of nouns in sentences on immediate retention, using a total of 138 men. Results indicated that high aptitude men lost disproportionately more material of low association strength than did low aptitude men when the speech rate was increased from 175 to 325 wpm. The study and results are discussed with respect to their implications for information processing strategies of high and low aptitude men.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1460-2466.1972.tb00143.x
