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    Electronic Resource
    Electronic Resource
    Welcome Home: Innovating the Forward Supply Chain (2005)
    Oxford, UK and Boston, USA : Blackwell Science Ltd
    Business strategy review 16 (2005), S. 0 
    Details
    ISSN: 1467-8616
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Most retailers have moved relentlessly towards the low price, low customer contact, big box experience over the past three decades.But, as Kenneth K Boyer and G Tomas M Hult show, good service is coming back into style. Reinventing home shopping, as part of a new forward supply chain mindset, could make the retail shopping experience more enjoyable and more convenient. Customers will value it — and pay for it.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.0955-6419.2005.00360.x
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