Digitale Medien
Oxford, UK
:
Blackwell Publishing Ltd
Journal of communication
19 (1969), S. 0
ISSN:
1460-2466
Quelle:
Blackwell Publishing Journal Backfiles 1879-2005
Thema:
Medien- und Kommunikationswissenschaften, Kommunikationsdesign
Notizen:
Studies of communication and change in underdeveloped countries were drawn upon to design a study of what kinds of persons adopted—or refused to adopt—what kinds of practices in the “War on Poverty” in an Appalachian county. The study approaches the individual as an interactive behavioral system whose components are variables defining his “style of life.” Data were gathered on 41 aspects of life style of heads of households and homemakers in two rural Appalachian neighborhoods. Correlation, factor analysis, and weighted rotation of these data matrices produced three individual “types,” as indicated by the items which distinguished among them.
Materialart:
Digitale Medien
URL:
http://dx.doi.org/10.1111/j.1460-2466.1969.tb00843.x
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