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  • Electronic Resource  (4)
  • 1995-1999  (3)
  • 1980-1984  (1)
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  • Electronic Resource  (4)
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  • 1
    Electronic Resource
    Electronic Resource
    Integrating sports sponsorship into the corporate marketing function: an international comparative study (1997)
    Bingley : Emerald
    International marketing review 14 (1997), S. 170-182 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: While sports sponsorship has attracted strong interest and increasing investment from marketing professionals, the literature seldom investigates empirically the process by which sports sponsorship decisions are made. Using a survey of sponsorship decision makers in North America and Australia, presents a number of interesting differences with respect to the sponsorship practices of the two samples. Examines the manner in which corporations integrate sponsorship into the broader marketing function at different levels of the organizational structure, and their inclination to do so. Considers managerial implications and the directions which future research in this area should take.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339710170249
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    Paper (German National Licenses)
    Fulltext
  • 2
    Electronic Resource
    Electronic Resource
    The influence of consumption situation and product involvement over consumers' use of product attribute (1998)
    Bradford : Emerald
    Journal of consumer marketing 15 (1998), S. 220-238 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A conjoint analysis study of consumers' choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of experts and product users. A large sample drawn from diverse wine retail outlets was asked to rank ten hypothetical wine products, the purchase of which related to three different consumption situations. While price remained the most important factor overall, all three other attributes were ranked differently depending upon the intended usage situation and the level of product involvement exhibited by respondents.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363769810219107
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    Paper (German National Licenses)
    Fulltext
  • 3
    Electronic Resource
    Electronic Resource
    Size and marketing centralization in multinational companies (1996)
    Springer
    Journal of market-focused management 1 (1996), S. 231-247 
    Details
    ISSN: 1572-8846
    Keywords: centralization ; organizational size ; multinational companies ; Australia
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract A large-scale mail survey of some 200 Australian subsidiaries of multinational organizations aimed to identify a possible relationship between organizational size-related variables and the degree of centralization enforced by the multinational in relation to marketing decision making. The findings—that size and centralization are not correlated for each marketing mix variable—enhance previous literature on this issue, whose studies combined all marketing tasks with inconsistent results. This suggests that using organizational size-related variables as means of assigning the appropriate level of decision-making autonomy to each of the traditional marketing areas is not appropriate.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF00190040
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    Paper (German National Licenses)
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  • 4
    Electronic Resource
    Electronic Resource
    Geophysical prospecting on the Santorini Islands (1984)
    Springer
    Bulletin of volcanology 47 (1984), S. 447-466 
    Details
    ISSN: 1432-0819
    Source: Springer Online Journal Archives 1860-2000
    Topics: Geosciences
    Notes: Abstract A program of geophysical research was carried out as a preliminary stage of study of the Santorini volcanic group. This area is of remarkable geothermal and volcanological interest, and the definition of a volcanological structural model is the starting point for an understanding of the local geodynamic processes. Gravity, magnetic and geoelectrical data proved that: (i) the core of the volcanic edifice consists of a sedimentary-metamorphic basement; (ii) the basement is tectonically disturbed and a linear tectonic system produces a graben-type structure in the middle part of the area.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF01961218
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    Paper (German National Licenses)
    Fulltext
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