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  • 1
    Electronic Resource
    Electronic Resource
    Geophysical prospecting on the Santorini Islands (1984)
    Springer
    Bulletin of volcanology 47 (1984), S. 447-466 
    Details
    ISSN: 1432-0819
    Source: Springer Online Journal Archives 1860-2000
    Topics: Geosciences
    Notes: Abstract A program of geophysical research was carried out as a preliminary stage of study of the Santorini volcanic group. This area is of remarkable geothermal and volcanological interest, and the definition of a volcanological structural model is the starting point for an understanding of the local geodynamic processes. Gravity, magnetic and geoelectrical data proved that: (i) the core of the volcanic edifice consists of a sedimentary-metamorphic basement; (ii) the basement is tectonically disturbed and a linear tectonic system produces a graben-type structure in the middle part of the area.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF01961218
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Stress during pregnancy is associated with developmental outcome in infancy (2003)
    Oxford, UK : Blackwell Publishing
    The @journal of child psychology and psychiatry 44 (2003), S. 0 
    Details
    ISSN: 1469-7610
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Medicine , Psychology
    Notes: Background: Animal studies show that prenatal maternal stress may be related to cognitive impairments in offspring. Therefore, we examined whether psychological and endocrinologic measures of stress during human pregnancy predicted developmental outcome of the infant at 3 and 8 months.Method: Self-report data about daily hassles and pregnancy-specific anxiety and salivary cortisol levels were collected in 170 nulliparous women in early, mid- and late pregnancy in a prospective design, in which healthy infants born at term were followed up after birth.Results: High levels of pregnancy-specific anxiety in mid-pregnancy predicted lower mental and motor developmental scores at 8 months (p 〈 .05). High amounts of daily hassles in early pregnancy were associated with lower mental developmental scores at 8 months (p 〈 .05). Early morning values of cortisol in late pregnancy were negatively related to both mental and motor development at 3 months (p 〈 .05 and p 〈 .005, respectively) and motor development at 8 months (p 〈 .01). On average a decline of 8 points on the mental and motor development scale was found. All results were adjusted for a large number of covariates.Conclusion: Stress during pregnancy appears to be one of the determinants of delay in motor and mental development in infants of 8 months of age and may be a risk factor for later developmental problems. Further systematic follow-up of the present sample is needed to determine whether these delays are transient, persistent or even progressive.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/1469-7610.00166
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    Integrating sports sponsorship into the corporate marketing function: an international comparative study (1997)
    Bingley : Emerald
    International marketing review 14 (1997), S. 170-182 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: While sports sponsorship has attracted strong interest and increasing investment from marketing professionals, the literature seldom investigates empirically the process by which sports sponsorship decisions are made. Using a survey of sponsorship decision makers in North America and Australia, presents a number of interesting differences with respect to the sponsorship practices of the two samples. Examines the manner in which corporations integrate sponsorship into the broader marketing function at different levels of the organizational structure, and their inclination to do so. Considers managerial implications and the directions which future research in this area should take.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339710170249
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  • 4
    Electronic Resource
    Electronic Resource
    Validating acculturation models: the case of the Australian-Chinese consumers (2001)
    Bradford : Emerald
    Journal of consumer marketing 18 (2001), S. 203-218 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Previous research in the area, predominantly conducted in North America with Hispanics or French Canadians, has provided two alternative models of acculturation. This study examines empirically whether the assimilation model of acculturation is more valid than the "unique behavior"' model in the case of Australian-Chinese consumers. Based on 288 respondents of Chinese background but exhibiting contrasting degrees of acculturation, several aspects of consumer behavior, including information search, product evaluation, purchase behavior and post-purchase evaluation, were examined in the case of three products of increasing involvement, namely toothpaste, stereos and cars. Our results suggest that both views are valid and demonstrate that further research is needed in this area of growing economic significance.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363760110392958
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    Paper (German National Licenses)
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  • 5
    Electronic Resource
    Electronic Resource
    Consumer-based brand equity: improving the measurement - empirical evidence (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 143-154 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The present research aims to improve the measurement of consumer-based brand equity. Current measurement of consumer-based brand equity suffers from limitations, including: a lack of distinction between the dimensions brand awareness and brand associations, the use of non-discriminant indicators in the measurement scales and of student samples. Design/methodology/approach - Based on the recommendations of extant research, the scale constructed to measure consumer-based brand equity in this study included brand personality measures. Brand associations were measured using a different set of items. Unlike many of the previous studies that had used student samples, the present study used a sample of actual consumers from an Australian state capital city. Confirmatory factor analysis employing structural equations modelling was used to measure consumer-based brand equity in two product categories and across six brands. Findings - Results support the hypothesised four-dimension model of consumer-based brand equity across two product categories and six brands. Brand awareness and brand associations were found to be two distinct dimensions of brand equity as conceptualised in the marketing literature. The present study contributes to the understanding of consumer-based brand equity measurement by examining the dimensionality of this construct. Originality/value - The principal contribution of the present research is that it provides empirical evidence of the multidimensionality of consumer-based brand equity, supporting Aaker's and Keller's conceptualisation of brand equity. The present research also enriched consumer-based brand equity measurement by incorporating the brand personality measures, as recommended by previous researchers. While earlier studies were conducted using US and Korean samples, the present study also used a sample of Australian consumers.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510601012
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    Paper (German National Licenses)
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  • 6
    Electronic Resource
    Electronic Resource
    Country-of-origin effects on purchasing agents' product perceptions: an international perspective (2000)
    Bradford : Emerald
    The @journal of business & industrial marketing 15 (2000), S. 479-489 
    Details
    ISSN: 0885-8624
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In a study involving a mail survey of Australian and New Zealand purchasing agents, a number of hypotheses relating to the potential influence of country-of-origin information were investigated. Country-of-assembly and country-of-design were both included in this study, which also examined the differences between higher risk purchases such as machine tools and more routine purchases such as component parts. A multi-dimensional approach to product quality was adopted, based on earlier exploratory studies. Country-of-origin was found to influence product quality perceptions and similar patterns were observed in both national samples. Differences in absolute levels, however, were found, suggesting that caution is needed on the part of suppliers dealing in both markets in relation to the value of this type of information.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08858620010351706
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  • 7
    Electronic Resource
    Electronic Resource
    The operation of the upgraded L3 energy trigger
    Amsterdam : Elsevier
    Nuclear Instruments and Methods in Physics Research Section A: 344 (1994), S. 212-215 
    Details
    ISSN: 0168-9002
    Source: Elsevier Journal Backfiles on ScienceDirect 1907 - 2002
    Topics: Physics
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1016/0168-9002(94)90672-6
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  • 8
    Electronic Resource
    Electronic Resource
    A fast ECL bus memory: dual input memory
    Amsterdam : Elsevier
    Nuclear Instruments and Methods in Physics Research Section A: 323 (1992), S. 549-551 
    Details
    ISSN: 0168-9002
    Source: Elsevier Journal Backfiles on ScienceDirect 1907 - 2002
    Topics: Physics
    Type of Medium: Electronic Resource
    URL: http://linkinghub.elsevier.com/retrieve/pii/0168-9002(92)90347-7
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  • 9
    Electronic Resource
    Electronic Resource
    The influence of consumption situation and product involvement over consumers' use of product attribute (1998)
    Bradford : Emerald
    Journal of consumer marketing 15 (1998), S. 220-238 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A conjoint analysis study of consumers' choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of experts and product users. A large sample drawn from diverse wine retail outlets was asked to rank ten hypothetical wine products, the purchase of which related to three different consumption situations. While price remained the most important factor overall, all three other attributes were ranked differently depending upon the intended usage situation and the level of product involvement exhibited by respondents.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363769810219107
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  • 10
    Electronic Resource
    Electronic Resource
    Self-congruity and product evaluation: a cross-cultural study (2000)
    Bradford : Emerald
    Journal of consumer marketing 17 (2000), S. 525-535 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Self-image, product image and their combination, self-congruity, are important concepts in consumer behaviour. They have been hypothesised and found to affect significantly product choice and purchase intention. In this study, two samples from contrasting cultural backgrounds are compared in relation to the importance of self-congruity with respect to four brands of two products categories of contrasting involvement levels. Unexpectedly, samples from Australia and Malaysia were found to use differently actual vs ideal self-image in their product evaluation. This confirms overall the role of self-congruence in consumer's choice and points to the need for further investigation of this concept in a cross-cultural context.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363760010349939
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