ISSN:
1460-2466
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Media Resources and Communication Sciences, Journalism
Notes:
This is, we believe, the first investigation of the effects of experience with a particular program series on children's subsequent television viewing behavior and comprehension. Three- to 5-year-old, regular, experienced Blue's Clues viewers were compared to new, inexperienced viewers. In Study 1, experienced Blue's Clues viewers looked less but overtly interacted more with a new episode of Blue's Clues. This effect was most pronounced during recurrent format portions of the episode. They also showed greater comprehension of familiar content. Study 2 compared experienced and inexperienced viewers on viewing behavior and comprehension of an episode of a different series. Experienced Blue's Clues viewers looked less but overtly interacted more; there were no differences in comprehension. These results suggest that a television series can teach children a style of television viewing transferable to new episodes and to new series.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1460-2466.2002.tb02544.x
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