Library

feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Decision sciences 17 (1986), S. 0 
    ISSN: 1540-5915
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Product-concept testing is a popular activity in marketing research. Often the number of new product/service concepts under study far exceeds the time available for any single respondent. Respondents therefore may receive only a subset of the concepts comprising the total design. Researchers are interested in making plausible imputations for the missing evaluations of any given respondent.This paper proposes a model and an iterative estimation procedure to impute missing entries for each evaluator. The model and the procedure incorporate (1) the internal structure of the response matrix and (2) an ancillary matrix of (nonmissing) respondent background data; they also (3) allow for individual differences in respondents' uses of the numerical rating scale. The model is applied to both real and synthetic data. Suggestions also are given on how the data imputations may be used in market segmentation and product-line decisions.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 2
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Decision sciences 21 (1990), S. 0 
    ISSN: 1540-5915
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Two recently developed probabilistic multidimensional models for analyzing pairwise choice data are introduced, discussed in terms of their differential properties, and extended in several ways. The first one, the wandering vector model, was originally suggested by Carroll [12] and extended by De Soete and Carroll [30]. The second model, called the wandering ideal point model, is a more recently proposed [32] unfolding analog of the wandering vector model. A general maximum likelihood estimation method for fitting the various models described is mentioned, as well as a statistical test for assessing the goodness of fit. Finally, an application of the models is provided concerning consumer choice for some 14 brands of over-the-counter analgesics to illustrate how such models can be gainfully utilized for marketing decision making concerning product positioning.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 3
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Decision sciences 21 (1990), S. 0 
    ISSN: 1540-5915
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Two recently developed probabilistic multidimensional models for analyzing pairwise choice data are introduced, discussed in terms of their differential properties, and extended in several ways. The first one, the wandering vector model, was originally suggested by Carroll [12] and extended by De Soete and Carroll [30]. The second model, called the wandering ideal point model, is a more recently proposed [32] unfolding analog of the wandering vector model. A general maximum likelihood estimation method for fitting the various models described is mentioned, as well as a statistical test for assessing the goodness of fit. Finally, an application of the models is provided concerning consumer choice for some 14 brands of over-the-counter analgesics to illustrate how such models can be gainfully utilized for marketing decision making concerning product positioning.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 4
    facet.materialart.
    Unknown
    New York : Periodicals Archive Online (PAO)
    Journal of marketing. 43:1 (1979:Jan.) 51 
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 5
    facet.materialart.
    Unknown
    Princeton, N.J. : Periodicals Archive Online (PAO)
    The American behavioral scientist. 8:9 (1965:May) 24 
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 6
    facet.materialart.
    Unknown
    Chapel Hill, N.C. : Periodicals Archive Online (PAO)
    Social Forces. 30:1/4 (1951/1952) 271 
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 7
    Electronic Resource
    Electronic Resource
    Springer
    Journal of classification 2 (1985), S. 173-192 
    ISSN: 1432-1343
    Keywords: Ultrametric trees ; Mathematical programming ; Variable importance
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract This paper presents the development of a new methodology which simultaneously estimates in a least-squares fashion both an ultrametric tree and respective variable weightings for profile data that have been converted into (weighted) Euclidean distances. We first review the relevant classification literature on this topic. The new methodology is presented including the alternating least-squares algorithm used to estimate the parameters. The method is applied to a synthetic data set with known structure as a test of its operation. An application of this new methodology to ethnic group rating data is also discussed. Finally, extensions of the procedure to model additive, multiple, and three-way trees are mentioned.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 8
    Electronic Resource
    Electronic Resource
    Springer
    Journal of classification 1 (1984), S. 25-74 
    ISSN: 1432-1343
    Keywords: Clustering ; Alternating least squares ; Discrete optimization
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract Models for the representation of proximity data (similarities/dissimilarities) can be categorized into one of three groups of models: continuous spatial models, discrete nonspatial models, and hybrid models (which combine aspects of both spatial and discrete models). Multidimensional scaling models and associated methods, used for thespatial representation of such proximity data, have been devised to accommodate two, three, and higher-way arrays. At least one model/method for overlapping (but generally non-hierarchical) clustering called INDCLUS (Carroll and Arabie 1983) has been devised for the case of three-way arrays of proximity data. Tree-fitting methods, used for thediscrete network representation of such proximity data, have only thus far been devised to handle two-way arrays. This paper develops a new methodology called INDTREES (for INdividual Differences in TREE Structures) for fitting various(discrete) tree structures to three-way proximity data. This individual differences generalization is one in which different individuals, for example, are assumed to base their judgments on the same family of trees, but are allowed to have different node heights and/or branch lengths. We initially present an introductory overview focussing on existing two-way models. The INDTREES model and algorithm are then described in detail. Monte Carlo results for the INDTREES fitting of four different three-way data sets are presented. In the application, a single ultrametric tree is fitted to three-way proximity data derived from intention-to-buy-data for various brands of over-the-counter pain relievers for relieving three common types of maladies. Finally, we briefly describe how the INDTREES procedure can be extended to accommodate hybrid modelling, as well as to handle other types of applications.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 9
    ISSN: 1432-1343
    Keywords: Hierarchical clustering ; Path length trees ; Mathematical programming ; Constrained classification methods
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract A mathematical programming algorithm is developed for fitting ultrametric or additive trees to proximity data where external constraints are imposed on the topology of the tree. The two procedures minimize a least squares loss function. The method is illustrated on both synthetic and real data. A constrained ultrametric tree analysis was performed on similarities between 32 subjects based on preferences for ten odors, while a constrained additive tree analysis was carried out on some proximity data between kinship terms. Finally, some extensions of the methodology to other tree fitting procedures are mentioned.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 10
    Electronic Resource
    Electronic Resource
    Springer
    Journal of classification 11 (1994), S. 155-170 
    ISSN: 1432-1343
    Keywords: Overlapping clustering ; Cluster analysis ; ADCLUS ; INDCLUS ; MAPCLUS ; Separability
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract This paper presents a general approach for fitting the ADCLUS (Shepard and Arabie 1979; Arabie, Carroll, DeSarbo, and Wind 1981), INDCLUS (Carroll and Arabie 1983), and potentially a special case of the GENNCLUS (DeSarbo 1982) models. The proposed approach, based largely on a separability property observed for the least squares loss function being optimized, offers increased efficiency and other advantages over existing approaches like MAPCLUS (Arabie and Carroll 1980) for fitting the ADCLUS model, and the INDCLUS method for fitting the INDCLUS model. The new procedure (called “SINDCLUS”) is applied to three sets of empirical data to demonstrate the effectiveness of the SINDCLUS methodology. Finally, some potentially useful extensions are discussed.
    Type of Medium: Electronic Resource
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...