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  • 1
    Electronic Resource
    Electronic Resource
    The dynamics of global e-commerce: an organizational ecology perspective (2005)
    Bingley : Emerald
    International marketing review 22 (2005), S. 420-435 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - A classical model of organizational ecology dynamics which is utilized to characterize an ecosystem called the internet is proposed and a parallel is drawn between the population ecology model and the current global e-commerce environment. Design/methodology/approach - Survivorship theory is applied to global e-commerce. The Verhulst-Pearl logistic equation can be used to describe the inhibition of growth within an ecosystem. The approach is to apply the Verhulst-Pearl logistic equation to describe international growth dynamics of the internet. Findings - When applying the Verhulst-Pearl equation to the internet environment around the world, the number of domain names or host counts, the rate at which there is an increase or decrease in the number of domain names, and the availability of information technology infrastructure are all factors that are part of the equation. The model of population dynamics presented in our discussion lends itself to the description of the current pattern of growth within the internet environment. Practical implications - The application of population ecology to international growth dynamics describes the long-term survival and differentiation strategies that impact success. The next evolution of firms on the internet, which may be the ultimate survivors, should follow the path characterized as low cost producers with a focus on meeting the needs of the consumers on the internet. An ecological approach allows managers to ascertain the effectiveness of their organizations in the internet environment and accordingly devise strategies to embrace changes and challenges of the global environment. Originality/value - The population ecology conceptual framework offers promise for a more sophisticated and methodologically rigorous approach to future investigations by both researchers and practitioners. The operationalization of the organizational ecology model for application to the internet is an extension of the literature.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330510608442
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers (2005)
    Bingley : Emerald
    International marketing review 22 (2005), S. 658-672 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - At the core of an international marketing strategy is the internet firm's goal of building and sustaining a competitive advantage. The purpose of this paper is to present an integrative framework to explain the role that customer behavior and customer relationship management (CRM) play in developing a profitable, sustainable competitive advantage for internet companies. Design/methodology/approach - The integrative framework utilizes existing theoretical concepts from the areas of strategy and internet marketing and develops a framework to provide firms with insights into how they can gain the competitive advantage. Findings - This paper links global customer behavior to the firms' business value chain and provides guidelines for strategic implications. In this conceptual paper, it is discussed that understanding consumer decision-making behavior on the web and managing these relationships are critically important to achieve a superior performance. Research limitations/implications - This is not empirical research. A theoretical model is presented for future testing by researchers using statistical techniques such as structural equation modeling. Practical implications - The framework provides managerial insights into building and sustaining a competitive advantage using a consumer-centric approach, coupled with CRM technology on a global scale. Managerial value is derived by providing an understanding of the link between a sustainable competitive advantage, customer-focused strategies, consumers' needs and wants, the firm's performance, and shareholder value. Originality/value - It is important for global marketers to understand how consumer decision-making on the web affects strategic and financial performance. This paper extends the current literature by integrating consumer decision behavior on the web, CRM, and the firms' performance. This framework explains the creation of a sustainable competitive advantage using customer-focused strategies to develop customer loyalty for superior firm performance.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330510630276
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    Service loyalty: implications for service providers (1997)
    Bradford : Emerald
    The @journal of services marketing 11 (1997), S. 165-179 
    Details
    ISSN: 0887-6045
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Service industries have been, and will continue to be, largely responsible for much of the domestic and international economic growth in the USA. Service loyalty, which can be obtained by building relationships and providing excellent customer service, is often the key factor that builds competitive advantage for service providers. The main goal article is to provide a conceptual framework for service loyalty, but one that is not based on empirical support. Contends that this framework can assist service providers in determining the type of loyalty conditions that are likely to exist for specific service industries. Offers in addition some guidelines with which to devise appropriate marketing strategies for each service loyalty condition.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08876049710168663
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    Paper (German National Licenses)
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  • 4
    Electronic Resource
    Electronic Resource
    An empirical examination of factors influencing the internationalization of service firms (2003)
    Bradford : Emerald
    The @journal of services marketing 17 (2003), S. 185-201 
    Details
    ISSN: 0887-6045
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The internationalization of service firms is expanding dramatically, fueled by recent technological innovations and reductions of trade barriers. Drawing upon Dunning's eclectic theory, firm- and location-specific factors which have been found to be antecedents of internationalization of manufacturing firms are extended to determine their applicability to the internationalization of service firms. The hypotheses are empirically examined through a survey of 228 business-to-business service firms. Findings indicate that the firm-specific factor of firm size and the location-specific factor of market characteristics influence management attitudes toward operating internationally, which in turn influence the degree of internationalization of service firms. Practical implications, drawn from the results, are offered for managers of service firms who are facing the task of internationalizing.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08876040310467934
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    Paper (German National Licenses)
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  • 5
    Electronic Resource
    Electronic Resource
    Market orientation, strategic flexibility, and performance: implications for services providers (2005)
    Bradford : Emerald
    The @journal of services marketing 19 (2005), S. 212-221 
    Details
    ISSN: 0887-6045
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This article proposes investigating implications for service providers who adopt a market orientation. It hopes to extend current thinking by integrating market orientation and market-focused strategic flexibility. Design/methodology/approach - A model is extended to apply to services marketing. The "strategic wheel of service performance" provides a framework to discuss the managerial implications from integration of market orientation, strategic flexibility, competitive advantage, and service performance. Findings - The impact of developing a market orientation should be higher levels of customer relationship marketing (CRM), retention, satisfaction, loyalty, and lifetime value (LTV). Increases in one or more of these interrelated variables should help service providers improve their judgmental and objective performance. Research limitations/implications - More research needs to be conducted to expand the market orientation philosophy to the service provider. Subjecting the framework to analytic rigor would allow scholars and practitioners to understand more fully the inter-relatedness of the service implications. Practical implications - Practice implications of the paper are: the service economy is an opportunity to practice market orientation; investments in customer profitability, retention, and loyalty programs pay dividends; A market orientation enhances financial and strategic performance; integration of principles across organizational boundaries requires a long time; financial and strategic business performance criteria need to be quantified; cross-functional customer feedback mechanisms need to be designed; and market orientation must be integrated across all service function providers. Originality/value - The conceptual framework integrates market orientation, market-focused strategic flexibility, strategic competitive advantage, and subjective and objective performance outcomes as applied to service providers. The discussion strengthens the strategic value of market orientation and provides managerial implications for the services sector.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08876040510605244
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    Paper (German National Licenses)
    Fulltext
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