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  • 1
    Digitale Medien
    Digitale Medien
    The millennium and international marketing (2000)
    Bingley : Emerald
    International marketing review 17 (2000), S. 15-18 
    Details
    ISSN: 0265-1335
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Reviews the status of international marketing as we enter the new millennium. Suggests that changes will take place, highlighting issues such as globalization, new technology, the aging of the population, the political arena, and market segments as variables. However, asserts that these changes are part of a gradual development and that the millennium per se will not bring any dramatic change to the environment and operations of international marketers.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/02651330010314687
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    Digitale Medien
    Digitale Medien
    Intraregional foreign direct investment in the asian pacific region (1984)
    Springer
    Asia Pacific journal of management 2 (1984), S. 1-9 
    Details
    ISSN: 1572-9958
    Quelle: Springer Online Journal Archives 1860-2000
    Thema: Wirtschaftswissenschaften
    Notizen: Abstract This article attempts to identify the emerging pattern of Foreign Direct Investment (FDI) and/or international production in the Asian Pacific region. The internationalisation of production has accelerated in the Asian Pacific region as competitive advantage has shifted and as protectionist measures have changed traditional source patterns. The Asian Pacific region has evolved into an interactive international production system comprising three tiers of countries: Japan, the four Asian Newly Industrialized Countries (ANICs), and the four developing countries of the Asian Pacific region (Indonesia, Malaysia, the Philippines and Thailand). The fundamental economic reality which has molded this system is the dynamic complementarity in location advantages of the three tiers.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1007/BF01732505
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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    Artikel (Nationallizenzen)
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