ZIB

Treffer pro Seite

Treffer 1 - 1 | 1 Treffer

Sortierung

Digitale Medien

The business-to-business customer in the service innovation process (1999)

Martin, Claude R. ; Horne, David A. ; Schultz, Anne Marie

Bingley : Emerald

European journal of innovation management 2 (1999), S. 55-62

zur Merkliste hinzufügen auf der Merkliste

Details

ISSN: 1460-1060

Quelle: Emerald Fulltext Archive Database 1994-2005

Thema: Wirtschaftswissenschaften

Notizen: This paper addresses a major impediment to business-to-business service innovation. The focus is on the role played by the client in a service dominant offering, compared to product dominant offerings. Part of this concerns the concept of customer input uncertainty includng the diversity of customer demand and the customer's disposition to participate in the innovation process. The paper concludes by tracking and innovation process in a consultation between a major global consulting firm and one of its clients.

Materialart: Digitale Medien

URL: http://dx.doi.org/10.1108/14601069910269772

Permalink

Bibliothek	Standort	Signatur	Band/Heft/Jahr	Verfügbarkeit

Andere fanden auch interessant ...

Artikel (Nationallizenzen)

Volltext

Treffer 1 - 1 | 1 Treffer