Electronic Resource
Bingley
:
Emerald
European journal of innovation management
2 (1999), S. 55-62
ISSN:
1460-1060
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
This paper addresses a major impediment to business-to-business service innovation. The focus is on the role played by the client in a service dominant offering, compared to product dominant offerings. Part of this concerns the concept of customer input uncertainty includng the diversity of customer demand and the customer's disposition to participate in the innovation process. The paper concludes by tracking and innovation process in a consultation between a major global consulting firm and one of its clients.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/14601069910269772
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