Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd
Human communication research
2 (1976), S. 0
ISSN:
1468-2958
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Media Resources and Communication Sciences, Journalism
Notes:
Further tests of modernity and the attributes of an innovation were conducted to assess their usefulness in determining why the River Ridge campaign failed. It was found that failure was in part due to the differential perceptions of the issues which existed between members of the community and those conducting the campaign. Also, it was found that there was much greater contact between the change agents and members of modern precincts than there was with members of traditional precincts.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1468-2958.1976.tb00483.x
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