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The millennium and international marketing (2000)

Terpstra, Vern

Bingley : Emerald

International marketing review 17 (2000), S. 15-18

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ISSN: 0265-1335

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Reviews the status of international marketing as we enter the new millennium. Suggests that changes will take place, highlighting issues such as globalization, new technology, the aging of the population, the political arena, and market segments as variables. However, asserts that these changes are part of a gradual development and that the millennium per se will not bring any dramatic change to the environment and operations of international marketers.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/02651330010314687

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