Electronic Resource
Bradford
:
Emerald
The @journal of business & industrial marketing
14 (1999), S. 390-402
ISSN:
0885-8624
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Though the popular business press and many EDI industry practitioners have repeatedly heralded the explosive growth of EDI, the diffusion of this technology has never reached predicted levels. Seeks to fill this gap in the EDI literature by investigating how two variables (relational norms and readiness to do EDI) affect the EDI initiating firm's implementation strategy and how these variables and strategy affect EDI performance. Develops testable hypotheses. Indicates the measures constructed to test the hypotheses empirically in a sample survey of EDI-knowledgeable informants. Shows that when greater relationalism is present between the firms more collaborative (i.e. supportive) implementation strategies are used. Suggests that collaborative strategies and readiness to do EDI lead to better outcomes. Discusses the managerial implications of these findings and future research opportunities.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/08858629910290175
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