ISSN:
0953-4814
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Economic wealth is humankind's most dominant myth. However, this mythmust be significantly altered if economic activity and ecologicalsustainability are to be achieved for posterity. Changing the economicmyth means shifting the paradigms which underlie it, and shifting theseparadigms means changing the assumptions and values which lie at theheart of business's relationship to the planet. Research supports thenotion that widescale, fundamental change efforts are required toachieve such shifts. Examines the magnitude of the changes whichprobably will be necessary in order to achieve a truly sustainablesociety in the future. Discusses the nature of some of the scientific,economic, and management paradigm shifts which need to take place inbusiness organizations before the myth of economic wealth can be trulymodified to include Mother Earth.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09534819410061351
